Scale replica of Homer Simpson talks and moves. His head and arms pop up with an incoming call or when the demo button is pressed. Homer is shown in his traditional colors, sitting in an orange armchair. His round belly is the rotary style keypad (push button dialing in a rotary fashion), and the back of the chair is the handset.
Homer speaks a number of funny phrases when the phone rings, including:

"Don't touch it, it might be work!"
"I'm leaving the clowning business to the clowns in the clowning business!"
"Always do the opposite of what Bart says."
"If that's Mr. Burns, I'm not here!"